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"The Bible of the Market Research Industry" - BARRON'S

A CONFIDENTIAL NEWSLETTER FOR RESEARCH INDUSTRY EXECUTIVES

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Trend & Industry Growth Indexes & Reports 

Market Size & Breakdown  

a series of yearly reports of estimates for US market/media/public opinion research spending compared to previous years.  This information is increasingly used by research companies, business press, financial analysts and MR industry investors for strategic planning.

MR SPENDING BY TYPE OF RESEARCH

% U.S. Revenue
  2005 2003 2000
Market Measurement 29.0 30.2 31.4
Media Audience Research 21.6 20.5 19.3
Stakeholder Measurement 8.8 8.2 8.9
Market Modeling 8.2 6.5 4.7
New Product/Service Development 7.1 6.9 6.4
Usage & Attitude Studies 4.8 5.8 6.0
Advertising/Brand Tracking 5.5 5.0 4.5
Qualitative/Focus Groups 3.4 4.7 4.2
Advertising Pre-Testing 3.4 3.3 2.9
Business-to-Business Studies 2.7 2.4 2.6
Omnibus/Shared Cost Surveys 0.9 0.8 1.1
Opinion Research/Polling 0.6 1.2 0.8
All Other 4.0 4.5 7.2
           

Total - Revenue ($Mils)     

   $6,780    $5,488    $4,360
           

Top 50 Companies Reporting    

48 47 48

% Top 50 U.S. Revenue     

   96.7%    94.7%    98.7%

      

        

 

                

US MR Firm Growth Rates 

Now in its 15th year, an annual analysis of market research revenues spanning several years for comparison and identification of fastest growing among major US-based MR firms.

Global MR Firm Growth Rates  

Now in its 11th year, an annual report on the world's fastest growing MR firms  --  showing growth rates over five years for the world’s largest MR firms.

US Online MR Spending Index (US, Europe, WW)  

Since 1996, Inside Research has semi-annually compiled information on spending for online market research.  The European Online MR Spending Index, published since 2000, includes spending derived from mostly European-headquartered MR firms, covering online MR revenue from 17 countries.

Honomichl  US Top 50 and Global Top 25 

Inside Research prepares an analysis of the US and Global market research industry that is published annually in the American Marketing Association’s Marketing News publication..  The  June Top 50 report includes revenue and operational statistics on the leading US companies; the August Top 25 Global report profiles global MR leaders.   (Click here to see reports)
( http://www.marketingpower.com/AboutAMA/Pages/AMA Publications/Marketing News/MarketingNews.aspx )

Public MR Company Financial Performance

Annual report summarizing financial performance for  publicly traded market research companies, or research units of public companies, worldwide – with revenues and net profits.

MR Company Profits

Inside Research compiles profit information from public market research companies for up to four years, including those listed on stock exchanges  that report net (after tax) profits (before interest, depreciation, amortization and tax).

Customer Satisfaction Measurement Index (US, Europe) --

Findings from Inside Research's U.S. CSM Spending Index, which began in '90 and reported in Inside Research every February

CSM GROWTH RATES: % CHANGE VS. YEAR AGO

Europe (e Basis)

U.S. ($Basis)

  % %
2008F 7 9
2007 7 8
2006 14 9
2005 9 10
2004 7 14
2003 7 6
2002 5 4
2001 5 3
2000 15 13
1999 1 14

Spending for MR Promotion & Advertising --

Comprehensive report on how much MR companies of different sizes spend to promote themselves – which promotional channels are used – and composition of promotional staff.

IR Buyers Roundtable --

Ongoing panel of US directors/vp's head large research departments known to be major buyers of marketing/advertising/public opinion research services, across multiple business sectors, was established Oct. '02 by Inside Research.    Panelists periodically respond to questions on a variety of MR industry issues most important to them.  Some topics covered:

 

 

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A CONFIDENTIAL NEWSLETTER FOR RESEARCH INDUSTRY EXECUTIVES

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