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Worldwide Press Coverage
Don’t have time to read every business newspaper
and magazine, watch every network business news segment, and all the
electronic newswires? You don’t
have to! “Media Watch”
reports market research industry news reported from all these media channels.
For example. who said…
 | “The
WB Network is firing its guinea pigs” |
|
Wall
Street Journal, May 3, 2004 headline referring to pre-testing TV
pilot shows. As an example
of dismal failure of TV pilot testing, the story specified “Seinfeld,”
which head of NBC Entertainment said, “Was one of the worst-testing shows of all
time.”) |
| “We know we can’t rely
just on what people say in polls and focus groups….It would be
nice to figure out what’s actually going on inside their heads.” |
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New York Times,
April 20. Quote from political strategist William Knopp, a founder of
FKF Research, Los Angeles, which provided grant to neuroscientist known
for mapping part of brain activated when people empathize with others.) |
| “The current local
measuring system is anachronistic.” |
|
Dave Poltrack,
exec. VP, research, quoted in the Wall Street Journal, March 27,
2003, regarding the replacement of paper dairies/set meters used in
sweeps ratings periods.) |
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